Abstract Alpine ridgelines with cartographic and digital details

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Gillon
Hunter.

Gillon Hunter

Where there's a Gill, there's a way.

01 / In pursuit of better

Marketing · Digital · Operations · AI · Leadership

Written by an earthling…

Aiming for the end-percentile in everything I do.

I’m a 44-years-young British-born Dad of two - in pursuit of excellence and forever improvement. Dedicated to high performance in every aspect of life.

Born and raised in the Lake District, UK. Fine-tuned in France where I have lived since 2009.

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I have 15+ years of experience in leadership, business management, marketing, communications, operations, and positive change-making. My work is driven by data, powered by human intuition, and amplified by AI.

Important note: I use AI in various ways to scale what I can output - but I do not use it for my own personal writing. This comes from human hands.

Operationally I've redesigned workflows, systems, and procedures for a significant number of people, leading many teams and companies forward into more effective and lucrative ways of working.

Hinging around maximum productivity, I've created a high output workflow using time boxing for proactive (80%) and reactive (20%) time - planning each week in sprints - focused on the projects that matter most.

Both in-house and agency-side, I've helped to move the needle for around 50 companies worldwide in an eclectic mix of industries from adventure sports, technology and travel to property and product companies.

When I shut down the iMac, you can find me on a mountain - riding bikes, skiing, exploring. Often with my two amazing daughters.

I’m on a never-ending quest for self-improvement and learning. I have a keen interest in psychology, science, podcasts, music, health, and fitness.

Aiming for end percentile performance and living life to the fullest.

Language 01EnglishNative
Language 02FrenchC1
Resting heart rate<60 bpmFit & Healthy

Systems thinking with a human touch.

One operating mind across commercial strategy, modern marketing, systems, technology and creative execution.

01

Strategy & commercial thinking

Business improvement, positioning and growth plans that connect marketing activity to commercial performance.

  • Strategy
  • Sales
  • Positioning
  • Growth
02

Digital & search

Search as one connected ecosystem, spanning SEO, paid media, emerging LLM discovery, acquisition and analytics.

  • SEO
  • LLM search
  • PPC
  • Analytics
03

AI & automation

Practical AI-assisted operations, agentic workflows and automation that remove friction and improve productivity.

  • AI
  • Automation
  • Agents
  • Workflows
04

Operations & systems

Processes, platforms and operating rhythms designed to make teams faster, clearer and more consistent.

  • Operations
  • Systems
  • Transformation
  • Optimisation
05

Brand & communication

Brand positioning, messaging and content to give stand-out experiences across every customer touchpoint.

  • Brand
  • Messaging
  • Copy
  • Campaigns
06

Leadership & people

Positive culture, honest collaboration and high-performing teams united around a clear commercial goal.

  • Leadership
  • People
  • Projects
  • Culture
07

Creative direction

Hands-on photography, video, drone, storytelling and creative direction, from concept to creation.

  • Photography
  • Video
  • Drone
  • Storytelling
Layered mountain ridgelines

Making things happen since 1981.

Both in-house and agency side, I've worked with 50+ companies in a diverse range of areas.

Nov 2025 — PresentSenior Digital Marketing ManagerKoroyd10 mos

Back for a second spell with the material science company, leading digital across four pillars: digital product ownership, marketing performance, content creation and amplification, and technology stack and AI optimisation.

Visit Koroyd
Mar 2014 — PresentFounderWeb Vibes12 yrs 6 mos

Founded a personal brand providing no-nonsense, full-stack marketing services to companies in eclectic industries around the world. The work spans strategy, positioning, search, paid media, content, email, social, UX, analytics, training and mentoring.

Visit Web Vibes
Sep 2024 — Nov 2025Head of Marketing & IntegrationsETERNITI → Emerald Stay → Bo House → Verbier Exclusive → Luderna → French Cowboys1 yr 3 mos

Led marketing for several brands in the travel group while helping integrate acquired businesses. Created Tech Talks and Universtay, training more than 90 people through video content, tutorials and a dedicated learning platform.

Visit ETERNITI
Feb 2024 — Nov 2025M&A Integration ManagerETERNITI → Emerald Stay → Bo House → Verbier Exclusive → Luderna → French Cowboys1 yr 10 mos

Integrated acquired brands into the group, optimising operations, marketing, distribution, customer service and revenue generation, with a particular focus on teams, technology stacks, systems and procedures.

Visit ETERNITI
Mar 2021 — Apr 2025Owner, Superhost & Preferred PartnerLoft du Soleil4 yrs 2 mos

Earned Airbnb Superhost and Guest Favourite status for responsiveness, reliability and outstanding hospitality, with all five-star reviews. Also became a Booking.com Preferred Partner and award winner with a guest score of 9.4 out of 10.

Visit Loft du Soleil
Mar 2019 — Sep 2024Marketing ConsultantBeauchamp Estates5 yrs 7 mos

Continued advising the international luxury property business remotely after leading its digital function in France, supporting marketing performance, content and digital improvement.

Visit Beauchamp Estates
Feb 2024 — May 2024Marketing ConsultantAthena Advisers4 mos

Returned on a freelance basis to support the global property and lifestyle advisory business with marketing leadership and continuity.

Visit Athena Advisers
Jul 2023 — Feb 2024Director of MarketingAthena Advisers8 mos

Led a team of ten marketers in agile sprints, covering strategy and brand management, team leadership and mentoring, budget optimisation, performance analysis, and technology-led innovation.

Visit Athena Advisers
May 2022 — Jul 2023Alpine & Digital Marketing DirectorAthena Advisers1 yr 3 mos

Led digital marketing alongside destination and product marketing for the company’s Alpine property portfolio.

Visit Athena Advisers
Apr 2019 — Sep 2022Marketing ManagerKoroyd3 yrs 6 mos

Led marketing activities for Koroyd in Monaco, maximising exposure for its impact-protection technology and supporting partner brands with product launches, marketing and communications.

Visit Koroyd
Nov 2016 — Mar 2019Head of DigitalBeauchamp Estates2 yrs 5 mos

Led all things digital for the French office, improving website visibility, creating customer-focused content and finding new ways to amplify the brand. Also advised teams in London, Mykonos, New York, Florence and Israel.

Visit Beauchamp Estates
Nov 2015 — Nov 2016Head of DigitalRelevance Web Marketing1 yr 1 mo

Created and implemented international digital strategies while improving results, workflow and company culture. Signed UEFA and delivered SEO and PPC for EURO 2016, managed clients including World Gold Council, and introduced systems that saved around 100 staff hours each month.

Visit Relevance Web Marketing
Nov 2014 — Dec 2015Digital Marketing ManagerYonderbound1 yr 2 mos

Managed global paid advertising, content, social, email and search marketing for a travel start-up. Built an affiliate programme with hundreds of travel bloggers and worked with design and development teams to improve conversion and customer experience.

Visit Yonderbound
Jul 2012 — Mar 2014Digital Account DirectorRelevance Web Marketing1 yr 9 mos

Worked with more than 30 companies worldwide, progressing from Digital Account Manager to Director. Built the agency’s South of France operation, reshaped systems and procedures, led a team of account managers, retained key clients and supported business development.

Visit Relevance Web Marketing

Advocate · INFJ-T

Constant Improvement.

‘Idealistic and principled, people with the INFJ personality type (Advocates) aren’t content to coast through life – they want to stand up and make a difference. For these compassionate personalities, success doesn’t come from money or status but from seeking fulfillment, helping others, and being a force for good in the world.

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While they have lofty goals and ambitions, INFJs shouldn’t be mistaken for idle dreamers. People with this personality type care about integrity, and they’re rarely satisfied until they’ve done what they know to be right. Conscientious to the core, they move through life with a clear sense of their values, and they aim to never lose sight of what truly matters – not according to other people or society at large but according to their own wisdom and intuition.”

Extraverted53% Introverted
Observant69% Intuitive
Thinking61% Feeling
Prospecting74% Judging
Assertive51% Turbulent
01

The organiser

Time-boxed weeks, agile sprints, inbox zero and a deep dislike of avoidable friction.

02

The creator

Photography, video, drone, music and storytelling keep the commercial work human.

03

The adventurer

Mountain biking, skiing and the outdoors are fuel for performance.

04

The dad

Fatherhood keeps the priorities honest and the definition of performance in perspective.

What guides the work

Foundational values.

Pillars for how I think, communicate, create and move things forward.

  1. 01Communication
  2. 02Openness
  3. 03Responsiveness
  4. 04Creativity
  5. 05Kindness
  6. 06Empathy
  7. 07Progression
  8. 08Excellence

2021 · Morzine to Arcachon

I have ambitious roadmaps.

In 2021, I rode across France from the mountains to the Atlantic in five days, raising money for a local environmental cause along the way.

An animated cyclist travels west across an outline of France from Morzine to Arcachon.MORZINESTART · ALPSARCACHONFINISH · ATLANTIC

From mountains to the ocean

Duration
5 Days
Distance
880 km
Climbing
9,260 m
Moving time
42:35 hrs
Raised
€1,415
For Montagne Verte

Built for scale

Built for speed.

A Mac Mini M6 driving dual Studio Displays. It's a deliberately high-end choice for maximum productivity: keeping multiple workflows moving at full speed.

Desk MachineMac Mini M6Top Spec
Screens2 x 27 inchMac Studio Displays
Portable MachineMacBook ProTop Spec

Learning > qualifications alone

Exam grades display a fraction of learnings.

I’m on a never-ending mission to learn more about science, psychology, the world, technology, business, people and planet, then apply those learnings to every facet of life.

2021

BSc Environmental Science

The Open University · Distinction, top 10%

2017

Marketing Leadership

Squared Online · Distinction, top 10%

Daily

Axe sharpening

Podcasts · reading · training · applying

#betterneverquits

Leaving a mark.

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Coffee?

If you like what you see, the coffee’s on me.

If there’s a business to improve, a team to lead or a better way waiting to be found, I’d like to hear about it.

Get in touch

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