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Gillon
Hunter.

Where there's a Gill, there's a way.
01 / In pursuit of better
Marketing · Digital · Operations · AI · Leadership
Written by an earthling…
Aiming for the end-percentile in everything I do.
I’m a 44-years-young British-born Dad of two - in pursuit of excellence and forever improvement. Dedicated to high performance in every aspect of life.
Born and raised in the Lake District, UK. Fine-tuned in France where I have lived since 2009.
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I have 15+ years of experience in leadership, business management, marketing, communications, operations, and positive change-making. My work is driven by data, powered by human intuition, and amplified by AI.
Important note: I use AI in various ways to scale what I can output - but I do not use it for my own personal writing. This comes from human hands.
Operationally I've redesigned workflows, systems, and procedures for a significant number of people, leading many teams and companies forward into more effective and lucrative ways of working.
Hinging around maximum productivity, I've created a high output workflow using time boxing for proactive (80%) and reactive (20%) time - planning each week in sprints - focused on the projects that matter most.
Both in-house and agency-side, I've helped to move the needle for around 50 companies worldwide in an eclectic mix of industries from adventure sports, technology and travel to property and product companies.
When I shut down the iMac, you can find me on a mountain - riding bikes, skiing, exploring. Often with my two amazing daughters.
I’m on a never-ending quest for self-improvement and learning. I have a keen interest in psychology, science, podcasts, music, health, and fitness.
Aiming for end percentile performance and living life to the fullest.
Systems thinking with a human touch.
One operating mind across commercial strategy, modern marketing, systems, technology and creative execution.
Strategy & commercial thinking
Business improvement, positioning and growth plans that connect marketing activity to commercial performance.
- Strategy
- Sales
- Positioning
- Growth
Digital & search
Search as one connected ecosystem, spanning SEO, paid media, emerging LLM discovery, acquisition and analytics.
- SEO
- LLM search
- PPC
- Analytics
AI & automation
Practical AI-assisted operations, agentic workflows and automation that remove friction and improve productivity.
- AI
- Automation
- Agents
- Workflows
Operations & systems
Processes, platforms and operating rhythms designed to make teams faster, clearer and more consistent.
- Operations
- Systems
- Transformation
- Optimisation
Brand & communication
Brand positioning, messaging and content to give stand-out experiences across every customer touchpoint.
- Brand
- Messaging
- Copy
- Campaigns
Leadership & people
Positive culture, honest collaboration and high-performing teams united around a clear commercial goal.
- Leadership
- People
- Projects
- Culture
Creative direction
Hands-on photography, video, drone, storytelling and creative direction, from concept to creation.
- Photography
- Video
- Drone
- Storytelling

Making things happen since 1981.
Both in-house and agency side, I've worked with 50+ companies in a diverse range of areas.
Nov 2025 — PresentSenior Digital Marketing ManagerKoroyd10 mos
Back for a second spell with the material science company, leading digital across four pillars: digital product ownership, marketing performance, content creation and amplification, and technology stack and AI optimisation.
Visit KoroydMar 2014 — PresentFounderWeb Vibes12 yrs 6 mos
Founded a personal brand providing no-nonsense, full-stack marketing services to companies in eclectic industries around the world. The work spans strategy, positioning, search, paid media, content, email, social, UX, analytics, training and mentoring.
Visit Web VibesSep 2024 — Nov 2025Head of Marketing & IntegrationsETERNITI → Emerald Stay → Bo House → Verbier Exclusive → Luderna → French Cowboys1 yr 3 mos
Led marketing for several brands in the travel group while helping integrate acquired businesses. Created Tech Talks and Universtay, training more than 90 people through video content, tutorials and a dedicated learning platform.
Visit ETERNITIFeb 2024 — Nov 2025M&A Integration ManagerETERNITI → Emerald Stay → Bo House → Verbier Exclusive → Luderna → French Cowboys1 yr 10 mos
Integrated acquired brands into the group, optimising operations, marketing, distribution, customer service and revenue generation, with a particular focus on teams, technology stacks, systems and procedures.
Visit ETERNITIMar 2021 — Apr 2025Owner, Superhost & Preferred PartnerLoft du Soleil4 yrs 2 mos
Earned Airbnb Superhost and Guest Favourite status for responsiveness, reliability and outstanding hospitality, with all five-star reviews. Also became a Booking.com Preferred Partner and award winner with a guest score of 9.4 out of 10.
Visit Loft du SoleilMar 2019 — Sep 2024Marketing ConsultantBeauchamp Estates5 yrs 7 mos
Continued advising the international luxury property business remotely after leading its digital function in France, supporting marketing performance, content and digital improvement.
Visit Beauchamp EstatesFeb 2024 — May 2024Marketing ConsultantAthena Advisers4 mos
Returned on a freelance basis to support the global property and lifestyle advisory business with marketing leadership and continuity.
Visit Athena AdvisersJul 2023 — Feb 2024Director of MarketingAthena Advisers8 mos
Led a team of ten marketers in agile sprints, covering strategy and brand management, team leadership and mentoring, budget optimisation, performance analysis, and technology-led innovation.
Visit Athena AdvisersMay 2022 — Jul 2023Alpine & Digital Marketing DirectorAthena Advisers1 yr 3 mos
Led digital marketing alongside destination and product marketing for the company’s Alpine property portfolio.
Visit Athena AdvisersApr 2019 — Sep 2022Marketing ManagerKoroyd3 yrs 6 mos
Led marketing activities for Koroyd in Monaco, maximising exposure for its impact-protection technology and supporting partner brands with product launches, marketing and communications.
Visit KoroydNov 2016 — Mar 2019Head of DigitalBeauchamp Estates2 yrs 5 mos
Led all things digital for the French office, improving website visibility, creating customer-focused content and finding new ways to amplify the brand. Also advised teams in London, Mykonos, New York, Florence and Israel.
Visit Beauchamp EstatesNov 2015 — Nov 2016Head of DigitalRelevance Web Marketing1 yr 1 mo
Created and implemented international digital strategies while improving results, workflow and company culture. Signed UEFA and delivered SEO and PPC for EURO 2016, managed clients including World Gold Council, and introduced systems that saved around 100 staff hours each month.
Visit Relevance Web MarketingNov 2014 — Dec 2015Digital Marketing ManagerYonderbound1 yr 2 mos
Managed global paid advertising, content, social, email and search marketing for a travel start-up. Built an affiliate programme with hundreds of travel bloggers and worked with design and development teams to improve conversion and customer experience.
Visit YonderboundJul 2012 — Mar 2014Digital Account DirectorRelevance Web Marketing1 yr 9 mos
Worked with more than 30 companies worldwide, progressing from Digital Account Manager to Director. Built the agency’s South of France operation, reshaped systems and procedures, led a team of account managers, retained key clients and supported business development.
Visit Relevance Web MarketingAdvocate · INFJ-T
Constant Improvement.
‘Idealistic and principled, people with the INFJ personality type (Advocates) aren’t content to coast through life – they want to stand up and make a difference. For these compassionate personalities, success doesn’t come from money or status but from seeking fulfillment, helping others, and being a force for good in the world.
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While they have lofty goals and ambitions, INFJs shouldn’t be mistaken for idle dreamers. People with this personality type care about integrity, and they’re rarely satisfied until they’ve done what they know to be right. Conscientious to the core, they move through life with a clear sense of their values, and they aim to never lose sight of what truly matters – not according to other people or society at large but according to their own wisdom and intuition.”
The organiser
Time-boxed weeks, agile sprints, inbox zero and a deep dislike of avoidable friction.
The creator
Photography, video, drone, music and storytelling keep the commercial work human.
The adventurer
Mountain biking, skiing and the outdoors are fuel for performance.
The dad
Fatherhood keeps the priorities honest and the definition of performance in perspective.
What guides the work
Foundational values.
Pillars for how I think, communicate, create and move things forward.
- 01Communication
- 02Openness
- 03Responsiveness
- 04Creativity
- 05Kindness
- 06Empathy
- 07Progression
- 08Excellence

2021 · Morzine to Arcachon
I have ambitious roadmaps.
In 2021, I rode across France from the mountains to the Atlantic in five days, raising money for a local environmental cause along the way.
From mountains to the ocean
- Duration
- 5 Days
- Distance
- 880 km
- Climbing
- 9,260 m
- Moving time
- 42:35 hrs
Built for scale
Built for speed.
A Mac Mini M6 driving dual Studio Displays. It's a deliberately high-end choice for maximum productivity: keeping multiple workflows moving at full speed.
Learning > qualifications alone
Exam grades display a fraction of learnings.
I’m on a never-ending mission to learn more about science, psychology, the world, technology, business, people and planet, then apply those learnings to every facet of life.
BSc Environmental Science
The Open University · Distinction, top 10%
Marketing Leadership
Squared Online · Distinction, top 10%
Axe sharpening
Podcasts · reading · training · applying
#betterneverquits
Leaving a mark.
“I was lucky to report directly to Gill while he was the Head of Marketing and Integrations at Eterniti. From the beginning, it was clear that he leads by example, being highly organized, strategically minded, and always one step ahead in the digital space. What stood out most to me was his ability to balance strong leadership with genuine mentorship. He’s takes the time to explain the “why” behind decisions, encourages you to think critically, and gives you the freedom to take ownership of your work. I learned a tremendous amount from him, including how to manage complex projects with clarity and confidence. He’s also just a great person to work with. Gillon is approachable, open to new ideas, and supportive in every sense. His leadership not only made our team more effective but also helped me grow significantly in my role. I’d highly recommend Gill to anyone looking for a smart, empathetic, and forward-thinking leader who knows how to bring out the best in his team without micromanagement.”
“Gill is the most amazing task master I ever met. Incredibly competent marketing expert who makes stuff happen, timely, well done and fast! I envy his zero inbox policy and would recommend Gill in a heartbeat! I hope I will have a chance to with him again in future!”
“I had the pleasure of working alongside Gillon at Athena Advisers where he holds a pivotal role in Marketing. Although our roles didn't directly intersect, I was consistently impressed by his dedication. He is a responsive professional, always ready to offer insightful ideas and share valuable tools. It has been a pleasure working with Gillon!”
“Gillon is a champion SEO consultant, with deep-rooted knowledge of the Google Algorithm. He has added experience of advanced media buying campaigns on multiple platforms, and is a real technical powerhouse which would probably scare some developers. Gillon has a unique attention to detail, and one of the most organised minds I have ever come across. He is also a firm believer in tools to save people time, and his team management skills are exceptional. I look forward to working with Gill again in the future.”
“As a brand partner to Koroyd, I had the pleasure of working with Gill on an exciting new product launch and brand platform. Gill is a passionate and dedicated brand guardian with an eye for both the detail and big picture strategy. He knows the importance of a strong visual identity and makes the creative process a joy.”
“I have had the pleasure of working with Gill since 2022 at Athena Advisers. Gill is organised, innovative and genuinely passionate about all things digital. He is constantly learning about new technologies, such as AI, and, most importantly, how we can use them at Athena to boost efficiency and results. He has also been instrumental in the creation and development of our new website, leading and guiding both the marketing team and external agencies. Gill's dedication to digital innovation, coupled with his ability to lead and collaborate, makes him a valuable asset to any team.”
“When I joined Relevance I worked directly with Gill on our key client accounts. It was an amazing opportunity to work with someone as knowledgeable, able, and positive. Whatever I say I know others have already said – just looking over his wall of recommendations – but anyone reading, know this: Gill knows his stuff. Any questions I or the team had, Gill would have the answer and more besides. Where there's a Gill there's a way? Definitely.”
“Working with Gillon is easy and efficient. Thanks to his passion and motivation, he will always find a solution and come up with new ideas and helpful tools. He knows what he is doing and is always willing to help. What I appreciated the most is his genuine interest in others. This doesn't only make him a good colleague but also a friend.”
“I had the chance and pleasure of working with Gillon as part of his team over the past year and a half. I was impressed by his quick and open thinking, responsiveness at every stage of a project, listening skills, and unwavering professionalism. Gillon brings a calm, kind, and thoughtful energy to every interaction, making it both simple and enriching. The cherry on top, for me? His distinctly British perspective on things and subtle, occasionally delightfully absurd sense of humour - a full combination that really makes all the difference, day after day ;-)”
“I've had the pleasure of working with Gillon at Athena Advisers, where his dedication and professionalism truly stand out. Gill's passion for digital marketing and AI is not only evident in his work but also infectious. His organisational skills and constant drive to improve efficiency have significantly benefited our team and projects. Embracing new technologies, he's always at the forefront of innovation. Consistently available and eager to assist, working alongside Gill has been an enriching experience, and I've learned a great deal from his expertise and approach. He's an asset to any team.”
“Gill is an absolute joy to work with - passionate, professional, dedicated and friendly. His marketing skills and knowledge are second-to-none and I particularly appreciated his precise communication and coordination of all projects I worked with him on. Gill can manage and execute projects seamlessly while achieving excellent results. I look forward to working with him again in the future.”
“Gill is 100% the most organised person I have ever met! He would always be on top of his work regardless of the number of tasks that were flowing at him. Gill would always be there to answer questions or to discuss ideas and this never effected his efficiency in completing his tasks.”
“Gill is the best person I ever worked with. He's willing to share information and to provide professional support. He's organised and detail-oriented, hard-working man with a large range of skills. He knows everything around the web and not only and besides that he has amazing communication and business development skills. I learnt so much from him and I would really like to work with him again, he was a great mentor to me!”
“Gillon has got a broad range of outstanding qualities: he is highly organised and independent as well as very creative and always on the lookout for creative solutions, ideas and business improvements. He is passionate and very knowledgeable about his work and clients highly appreciate it by entrusting him their online presence management.”
“Working with Gillon has been an educational and enjoyable experience. His sense of professionalism, and his passion for his work, has encouraged my professional growth. He is extremely organised, helpful, and knowledgeable, never failing to go above and beyond to help colleagues when needed. In addition to implementing new software solutions at the company, doing a great job of directing accounts, and advising on strategy, Gillon has made the office a more pleasant place to work. He is a real credit to any organisation!”
“From the moment Gill joined my team, his impact was undeniable. He brought an exceptional level of organisation and efficiency to the marketing department and beyond, streamlining processes and maximising output. Gill is always very honest and transparent, articulating complex ideas with clarity and precision. He is an active listener and also always willing to share his knowledge with the team. What truly sets him apart is his deep understanding of the digital landscape. His strategic insights and careful execution consistently drove positive results for our marketing campaigns and helped us to release a new website with clearer terminology, better reporting, and an improved user experience for our clients. Personally, I learned a great deal from Gill during our collaboration. His dedication to continued learning is truly inspiring, and his willingness to share his knowledge is commendable.”
“Gill is a gifted leader, who inspires and empowers his team. He is one of those people you always want on your side. Challenging the norms, Gill is a change driver, constantly redefining and refreshing others’ perspectives to make positive and value-add changes to the business. He does things more efficiently than anyone I’ve met. Not only is he incredibly organised and detail oriented, but always goes above and beyond to produce high-quality work. Through his extraordinary skills and capabilities, Gill created positive, measurable impact on our company, and constantly inspired us to do the same. There are lots of smart people out there and Gill is certainly at the top of the heap – a strong strategic thinker, yet practical and supportive.”
“I don't think I can say anything that hasn't already been said, but Gill is not only a genuine person, he is also animated with an amazing will to always find a better way to perform his tasks. He puts the same energy in giving his clients the best possible results. Working with him was a pleasure and if he didn't know something (which was rare) he would always find a way/solution to a problem hence where there's a Gill, there's a way. Anyone who has Gill on their team is very lucky.”
“I joined Gillon's team in November 2022 and was inspired by his progressive attitude towards the digital landscape and how to utilise tools, platforms and new strategies in a fast changing world. His level of organisation and execution sets a great pace for a team and he is someone you can look to for guidance and direction, both a colleague and a friend.”
“I had the chance to work under Gill's management at Athena Advisers and I recommend greatly his competences. He is extremely well organized, sharp-minded, at the forefront of technology and he is mastering digital marketing. He knows how to bring the correct tools and environment to optimize the work of his team and always finds a solution when there is an issue. As a manager, he trusts his team, is always here to support it and gives his team members the autonomy they need. He is one of the best managers I had for now.”
“Gillon is an exceptional professional whom I would trust and highly recommend. During our inter-company integration, he was our indispensable "fixer," demonstrating incredible versatility by successfully handling a wide range of responsibilities - always with a smile! He is not only extremely knowledgeable but also possesses a fantastic, highly personable demeanor that made him a complete joy to have on the team. Gillon's dedication and positive impact would benefit any organisation. I truly hope we have the opportunity to collaborate again. Thank you for everything you did for us Gill!”
“Gillon has gained huge respect from all of us at Relevance who have had the pleasure of working with him. His in-depth knowledge of digital marketing is obvious to those with whom he works and his organisational skills are exceptional and inspirational. His interest in operations have contributed to much positive change to our company in the last year, e.g. the introduction of Slack (a communication tool) and Swydo (a reporting tool). His presence will be missed by all the team.”
Coffee?
If you like what you see, the coffee’s on me.
If there’s a business to improve, a team to lead or a better way waiting to be found, I’d like to hear about it.
Get in touch